{"id":92,"date":"2025-08-11T19:06:15","date_gmt":"2025-08-11T19:06:15","guid":{"rendered":"http:\/\/localhost:8888\/test\/?page_id=520"},"modified":"2026-04-06T18:51:04","modified_gmt":"2026-04-06T18:51:04","slug":"historian","status":"publish","type":"page","link":"https:\/\/sejdesign.dk\/en\/elements\/pages\/historien\/","title":{"rendered":"History"},"content":{"rendered":"<div class=\"banner has-hover has-parallax\" id=\"banner-1443199356\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" data-parallax=\"-3\" data-parallax-container=\".banner\" data-parallax-background>\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"761\" src=\"https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/01\/30352-scaled-1-1072x800.jpg\" class=\"bg attachment-large size-large\" alt=\"\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1535891963\" class=\"text-box banner-layer x50 md-x50 lg-x50 y80 md-y80 lg-y80 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"lead\">The story behind <br \/>SEJ Design<\/h1>\n<p class=\"lead\">SEJ Design is truly a \u201cdesign with history.\u201d SEJ Design is the offspring of a 130-year-old family-run business. Aarslev polymere industri is the name of the company behind the SEJ Design brand.<\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1535891963 {\n  width: 60%;\n}\n#text-box-1535891963 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1443199356 {\n  padding-top: 507px;\n}\n#banner-1443199356 .overlay {\n  background-color: rgba(0, 0, 0, 0.49);\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row\"  id=\"row-1608117546\">\n\n\n\t<div id=\"col-797941914\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p class=\"lead text-center\">It started as a machine carpentry business founded in 1878. Kaj Georg Jacobsen bought the company in 1951 and it has since been taken over by his eldest son, Steen Eichler Jacobsen. The name refers to both Steen's initials and to rubber being a tough material.<\/p>\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" ><\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section dark\" id=\"section_702932282\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-435543417\">\n\n\n\t<div id=\"col-150266733\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-459615668\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-459615668 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-large\"  id=\"row-127031068\">\n\n\n\t<div id=\"col-766342483\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>The road from wood production to rubber actually went via stiletto heels, which in the olden days were made of wood. The stiletto heels brought the company into the shoe industry, and in 1970 they switched to rubber production of, among other things, shoe soles. That production took off in the late 70s, when there was a large Danish shoe production, and the \u00c5rslev company supplied shoe soles to all the well-known brands such as Ecco, Strejfer, Jaco, among others. It was a good niche production, and the 80s were the big shoe years.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-226505253\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>SEJ Design was a shared family idea. The idea arose when the company also imported plant pots from China. The Chinese had taken over the company's production of shoe soles, which is why the idea of producing plant pots in Danish rubber arose. The company needed to be renewed, and it was, in record time. Sej was established with a completely new product line consisting of plant pots, placemats, table mats, oil trays, floor tiles, coasters, and much more. Since then, product development has moved rapidly, and new products continue to be added to the family.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_702932282 {\n  padding-top: 50px;\n  padding-bottom: 50px;\n  background-color: #273647;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1427018643\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1447600392\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1447600392 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1427018643 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1526001858\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-2049701633\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2049701633 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-2082594417\">\n\n\n\t<div id=\"col-936666856\" class=\"col medium-12 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner dark\" style=\"background-color:rgb(102, 102, 102);\" >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3776430919\" class=\"text\">\n\t\t\n\n<h6>SEJ design has a new owner<\/h6>\n\t\t\n<style>\n#text-3776430919 {\n  line-height: 1.1;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1397904330\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1397904330 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2592443134\" class=\"text\">\n\t\t\n\n<h3>New times\u2026<\/h3>\n\t\t\n<style>\n#text-2592443134 {\n  font-size: 2.5rem;\n  line-height: 1.1;\n}\n@media (min-width:550px) {\n  #text-2592443134 {\n    font-size: 2.75rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<p>After 3 generations of family ownership, SEJ Design has been around since the beginning of 2026<br \/>taken over by Katrine Bak Primdahl.<\/p>\n\t<div id=\"gap-758084727\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-758084727 {\n  padding-top: 10px;\n}\n@media (min-width:550px) {\n  #gap-758084727 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-936666856 > .col-inner {\n  padding: 10% 10% 15% 10%;\n}\n@media (min-width:550px) {\n  #col-936666856 > .col-inner {\n    padding: 10% 10% 12% 10%;\n  }\n}\n@media (min-width:850px) {\n  #col-936666856 > .col-inner {\n    padding: 15% 40% 15% 10%;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-right\"  id=\"row-2119632398\">\n\n\n\t<div id=\"col-1080779649\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-110275934\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-403041811\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_353698124\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"800\" src=\"https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-608x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-608x800.jpg 608w, https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-304x400.jpg 304w, https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-768x1010.jpg 768w, https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-1168x1536.jpg 1168w, https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-1557x2048.jpg 1557w, https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-600x789.jpg 600w, https:\/\/sejdesign.dk\/wp-content\/uploads\/2026\/02\/Foraar11-scaled.jpg 1946w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_353698124 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-403041811 {\n  width: 60%;\n}\n#text-box-403041811 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-110275934 {\n  padding-top: 400px;\n  background-color: rgba(255, 255, 255, 0);\n}\n@media (min-width:550px) {\n  #banner-110275934 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-110275934 {\n    padding-top: 600px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1080779649 > .col-inner {\n  margin: -60px 0px 0px 0px;\n}\n@media (min-width:850px) {\n  #col-1080779649 > .col-inner {\n    margin: -570px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1526001858 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":18,"parent":53,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header-light.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-92","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Historien - SEJ Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sejdesign.dk\/en\/elements\/pages\/historian\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historien - SEJ Design\" \/>\n<meta property=\"og:url\" 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